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CWEP Project 2

Posted By Samatha Rice, Thursday, February 20, 2020

Forever Devoted Events is a wedding and event planning business in Oklahoma. I started this business for a career change and wanted to insert a new career filled with happiness. I came up with my brand based off of this fact. I work full time as an Emergency Room RN and realized I need more joy and happiness in my career in order to fully enjoy life for the short time I am here. My brand for Forever Devoted Events is in the name itself. I wanted a planning business that is here for the lifelong journeys of my clients. I want to help my clients plan not only their weddings, but also future baby showers, birthday parties or anniversary celebrations. 

Forever Devoted Events has a Navy Blue background with peach lettering and design. My favorite color is any shade of blue and I already had the peach design throughout my website. I also chose the 2 birds over the clouds on both sides of the sun. I chose this design because I image the birds as 2 doves standing at the altar. I also personally love the stars and sky. I feel the birds above the clouds also represents my brand in the way that it symbolizes the two birds on top of the world, ready to conquer whatever comes their way together. 

My journey for coming up with this brand took several weeks and multiple days playing with words and phrases. I went through a lot of logo designs and kept coming back to the one I have chosen. I discussed the name with my husband, and searched deep inside myself to figure out why I chose to go through with the career change. I have always strived for joy and adventure in my life and value my family and precious time. 

My brand is targeting newly engaged couples, pregnant moms, or any event throwing female. As I said earlier I want to have a client for life, not just their wedding. I want my clients to see me and Forever Devoted Events as a friend to grow with through their life journey. 

I have high hopes and dreams for Forever Devoted Events and am ready to start my happy journey!

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Tags:  #CWEP #Lovegevity #LWPI #CertifiedWeddingPlanner #  #CWEP #Project2  #LWPI 

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Danielle B. Kahn says...
Posted Saturday, February 22, 2020
Hi Samantha,
I love your brand logo and the colors that you picked. I too am started my business as a career change. Sometimes, you must follow your heart. Good luck on your new career.
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