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CWEP Project 2

Posted By Chandler Payne, Tuesday, November 26, 2019

Hello, my name is Chandler and my company is called Unforgettable Events. The idea came for the name came from the song Unforgettable by Nat King Cole. My parents were known for singing the duet version and parties and events and I loved watching them sing together. They made every moment Unforgettable and that's my goal for all events I plan. My brand will likely be a teal color, I'm not sure on design yet. I want something soft and elegant but also instantly recognizable. My favorite color is teal or Tiffany Blue and people have started to know me by the color so I plan to stick to that family of colors and continue on my already known colors.

 My target market is weddings of small to medium size with opportunity to grow in the future. I will not have any overhead charges for a building as I will work from home and meet with clients in coffee shops or other available spaces such as venues. My goal for my first year in business is to book at least 5 events and break even. The goal for year five will be to have additional coordinators on payroll and by year ten to have a one-stop shop that allows brides to pick from complete packages including beauty, photo, attire, etc.

I look forward to using parts of this project to assist me as I break into this wonderful industry.


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