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CWEP Project 2: Uniquely You

Posted By Yana Ong, Tuesday, November 26, 2019


Hi everyone,

My name is Yana Ong. 
I'm on my last day of CWEP certification class. I'll miss my great instructor, Shamica, and my classmates. Although I might not seem to interact much with them, but we've got to know each other for more than 2 months now.}

It's a very insightful class. I've learnt so much more about wedding planning and wedding industry and what it would take for me to establish an event planning business. 
This project specifically allowed me to really think what is my target market and how should I appeal my service business to them. 

I'm naming my business "Uniquely You, Event Planning by Yana Ong", based on Frisco, TX. My target market is the Asian American community in DFW metroplex who wishes to display their cultures and heritage backgrounds into the modern American wedding.

I will definitely use the class online resources and watch the videos again and rethink of my marketing strategy & online marketing when it comes time to set up my real business plan.

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Tags:  #CWEP #Project2 

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